AI Governance Policy.
Effective Date: 1 May, 2025
Our Commitment
At Bravely, we believe in the transformative power of artificial intelligence (AI) to drive strategic growth and unlock creative potential. As we harness AI across our brand, culture, and technology offerings, we remain steadfast in our commitment to a human-first approach—ensuring that technology enhances and accelerates, rather than replaces, human insight, creativity, and well-being.
Guiding Principles
Human-First Approach
AI is a tool to empower our team, clients, and communities. We prioritize human judgment, creativity, and empathy in all decision-making processes involving AI.
Transparency
We are open about where and how we use AI in our services and internal operations. We welcome questions and conversations from clients and stakeholders about the application and impact of AI in the work that we do.
Ethical Use
Bravely adheres to ethical AI practices, including fairness, accountability, and respect for individual rights and privacy. We regularly review our AI use to prevent bias, discrimination, or harm.
Privacy & Security
We safeguard personal and business data handled by AI systems in accordance with applicable laws and industry best practices. Data is only used for its intended purpose and never sold or shared without explicit consent.
Continuous Review & Improvement
Our AI governance is an ongoing process. We proactively monitor technological developments, update our policies, and seek feedback to ensure responsible and purposeful AI use.
Inclusivity & Accessibility
We design and deploy AI solutions that are accessible and inclusive, supporting diverse perspectives and cultural contexts.
How We Apply AI
Brand: AI assists in analyzing trends, accelerating insights, enhancing creative brainstorming, and personalizing brand experiences—always under human supervision.
Culture: We use AI to facilitate collaboration and alignment, ensuring that technology supports human connections.
Technology: Our AI-enabled tools streamline processes, improve insights, and drive innovation, with a human-led review at every stage.
Client Partnership
We collaborate closely with clients to ensure our AI applications align with their values and expectations. Clients are informed about the role of AI in their projects and have the opportunity to provide input or opt out of AI-driven processes where feasible.
Reporting & Feedback
If you have questions, concerns, or feedback regarding our use of AI, please contact us at hello@bravelygrp.com. We value transparency and are committed to addressing any issues promptly.